Effective press releases are the cornerstone of successful communications, so it’s no surprise that these two Business Wire Blog posts were top performers last year. Press Release Do’s and Don’ts and ...

As a result, PR for small businesses is not only a promotional tool; it is also one of the most effective ways to build trust, reputation, and brand value. Through the right storytelling, strategic ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...