The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Shock Top, the craft beer brand by Tilray Brands, Inc., has announced a major rebranding effort aimed at attracting a new generation of beer drinkers. This transformation includes updated packaging, a ...

The smart use of technology can improve your packaging, helping to give you an edge in the competitive market. By using modern technology rather than only using traditional packaging methods, you can ...