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Jell-O has today revealed its first revamped logo and packaging in a decade. The 178-year-old Kraft Heinz-owned dessert maker says the rebrand ushers in a “new visual identity that positions the brand ...

Lancaster, Pennsylvania-based Graham Packaging has launched a new website and corporate identity, calling it a way to reinforce and elevate its “commitment to smart, sustainable packaging.” States ...

ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo keeps ...

Opinions expressed by Entrepreneur contributors are their own. When business owners embark on the design process, they may commission a logo, but what they’re really seeking is a brand. Because the ...

Shock Top, the craft beer brand by Tilray Brands, Inc., has announced a major rebranding effort aimed at attracting a new generation of beer drinkers. This transformation includes updated packaging, a ...

Abrasive products company Scotch-Brite, has said that it is updating its packaging to “move on from regressive beliefs”. The issue came to the fore when communication and advertising executive Karthik ...

New Delhi: PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally. “For the first time since its launch in ...

The logo was designed by environmental group A Plastic Planet, whose mission is to dramatically reduce the use of conventional plastic, with a particular focus on plastic packaging used for food and ...