Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed into a bustling metropolis filled with supreme athletes, world ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

Used creatively, this technology can expand the ways you reach customers. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...

Uniqode examined news reports, market research, and other sources to see how ticketing technology is changing the future of live events. - Carl Recine // Getty Images Uniqode examined news reports, ...