If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

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Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a “tradition-conscious, authentic, clear” logo. That’s right, ladies and gentlemen! The ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 4 min 20 sec ago By Brian Bonilla - 1 hour 28 min ago By Tim Nudd - 1 hour 48 min ago By Asa Hiken - 2 hours 6 min ago 2 hours 10 ...

Kodak has redesigned its logo for the first time in a decade, opting to bring back a similar iteration of the “iconic” Kodak K first introduced in 1971. New York-based studio Work-Order has designed ...