Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
Universal Music Group and Roblox have signed a new strategic agreement to expand how music, artists, and fans connect inside ...
SANTA MONICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, and Supersocial, a pioneer in virtual world development, have today ...
Roblox is a sandbox platform where users can program their own games as well as play those created by others. There are a plethora of games available on the platform spanning every genre. Apart from ...
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