Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

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At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...