To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing strategy. A company may have more than one strategy in place ...

If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing ...

Opinions expressed by Entrepreneur contributors are their own. Starting a business or launching a new product is both exciting and daunting, and many entrepreneurs feel a lack of clarity as to how to ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “It takes six years to build a plane. It takes ten years to make a bar of soap,” Eugène ...

Luckily, consumers seem to be pulling their weight. Seventy-two percent report that they go back to the same small businesses ...

Is the personal care company on track to deliver what it promised? The company has a long track record of stellar brand recognition. Yet, of late, sales growth has been lackluster for the company, ...

For decades, savvy investors, business owners and high-net-worth individuals have sought strategies to legally defer capital gains taxes on the sale of highly appreciated assets. One powerful tool ...

Dean Kaplan, a savvy veteran of CBS’ advertising-sales efforts, is stepping down from his role as executive vice president of sales strategy, planning and administration after more than 37 years with ...

Pilar Schenk, a former Dell EMC, McAfee and Cisco top sales and operations veteran, is now Amazon Web Services’ new vice president of global sales. Here’s what her roles were at her former companies.