With a series of technological platform improvements, Shopee is partnering with sellers to enhance service quality and expand ...

Vietnamese consumers have selected Shopee as their best-loved brand as the ecommerce giant is now the country's most popular online marketplace. Shopee achieved the highest score for purchase ...

The 2026 Tet (Lunar New Year) shopping season reveals a clear transformation in Vietnamese consumer behavior, as impulsive spending gives way to more intentional, budget-conscious purchasing - mostly ...

The country’s e-commerce market grew at an estimated 25-27% year-on-year in the first eight months of 2025, much higher than the government’s 20-22% target. The Ministry of Industry and Trade, which ...

Vietnam’s e-commerce market is estimated at US$22 billion, the third largest in Southeast Asia behind only Indonesia ($65 billion) and Thailand ($26 billion). The market has grown by 18% from last ...