According to research by McKinsey, social commerce revenue in the United States reached $37 billion in 2021—a figure that is expected to increase to almost $80 billion by 2025. With so much money on ...
DUBLIN--(BUSINESS WIRE)--The "Global Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product ...
As the rise of smartphones has reshaped the ways in which consumers browse, shop, and interact with brands, it has paved the way for a new branch of e-commerce: social commerce. Despite the ...
In social commerce, attention is currency, and deals are the magnet that attracts and keeps customers. With shoppers ready to bounce after a couple of bad customer experiences (CX), the brands winning ...
Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction and user contributions to assist online buying and selling of products and ...
Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape. The beauty industry is enjoying consistent growth, with a global ...
In this exclusive interview, Kris Boger, general manager, TikTok UK, Global Business Solutions, explains why social commerce is a big opportunity for brands, how advertisers are already exploring this ...
[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret to livestream success.] One particular area where social platforms seem to be ...
YouTube is shutting down its live social commerce app, Simsim, less than two years after acquiring the Indian startup. However, the video platform insisted that it is committed to building “a seamless ...
JAKARTA, Sept 25 (Reuters) - Indonesia may issue on Tuesday a regulation on the use of social media to sell goods in the country, President Joko Widodo said, a move intended to quell threats to ...
Complicated supply chains mean that consumers in Tier 1 and Tier 2 Indonesian cities often end up paying more for goods than their peers in large cities, like Jakarta. KitaBeli is on a mission to ...
Phone: A view of Flip's platform. It looks like e-commerce is evolving in Los Angeles – Flip, the El Segundo-based video platform and e-commerce shop, acquired San Francisco online shopping ...