Social commerce has become an integral strategy supporting all global industries. Companies must constantly evaluate which payments trends are worthwhile enough to implement into their business ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. Social commerce­, the blend of social media and online­ shopping ...

With social commerce expected to encompass $2.9 trillion dollars in transactions by next year, research shows that 30% of consumer brands do not have a social commerce strategy, despite social ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The social media landscape is ever-evolving, and we've seen some remarkable changes over the ...

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over ...

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The increasing convergence between e-commerce and social media platforms. (Image Credit: PARKLU) ...

When the internet went mainstream, companies had to change their business models. Adapting to practices like live streaming, social media, online marketplaces, and online communication suddenly became ...

After layoffs and founder exits, Tiger Global-backed startup rebuilds its model around value, convenience, lower-middle-class ...