As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field.

Ben Stiller and Benson Boone make for an interesting pair. Are they fascinating enough to grab the attention of what will likely be one of the biggest TV audiences of all time in Super Bowl LX? Instacart bets they will.

Prediction-market commercials are among the list of prohibited categories for Super Bowl LX on Feb. 8, according to a report in Front Office Sports.