Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Salesforce contract renewals often become routine exercises—reviewing user counts, negotiating minor discounts and signing on the dotted line. But today, treating renewal as a checkbox exercise can ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

SWOT analysis helps assess a company's current state and future potential without complex math. It identifies strengths, weaknesses, opportunities, and threats to inform investment choices. Regular ...

What Is Peer Group Analysis? Potential Pitfalls of Improper Peer Group Analysis A Three-Step Process to Choosing the Right Peer Group How to Use Peer Analysis Across the Investment Workflow A ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...