According to a recent press release from Visit Sweden, there were 85,000 web searches from the United States over the previous year asking the question "Are Sweden and Switzerland the same thing?".

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday. Called “Welcome to Sweden (not Switzerland),” the ...

Each of these pillars is measured by several indicators, including indices related to countries’ operational stability, their government’s expenditure on education as a percentage of GDP, countrywide ...

The UK, Switzerland, and Sweden are poised to cash in from the AI gold rush, but most of Europe will be a poor nephew to Uncle Sam. So say the expert analysts at Capital Economics, a financial ...