A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.
Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism ...
After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers ...
Ryan Alpert has been in the Georgia Tech athletic director’s office once before. Alpert admits he doesn’t quite remember the exact date — sometime in the 2000s — when Alpert and his father were ...
Apple Maps users could start seeing ads in the app as soon as next year, according to a new report from Bloomberg’s Mark ...
Berkshire reported $13.485 billion in operating profit from its wholly owned businesses in the third quarter, a 34% increase ...
AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...
It’s like that line from “The Godfather: Part III”: “Just when I thought I was out, they pull me back in.” OG ad tech entrepreneurs just can’t seem to stay away from ad tech. Case in point: Firsthand, ...
A group of publishers and advertisers got a partial procedural victory in a case accusing Alphabet Inc.'s Google unit of monopolizing the worldwide markets for ad servers and ad exchanges in violation ...
Lock screen ads are a popular way for mid- and low-budget smartphone makers to subsidize costs, but Americans have largely been able to avoid them until now. Get ready for that to change.
Ad tech isn’t every VC’s cup of tea. But some VCs love it – warts and all. Eric Franchi and Joe Zawadzki, longtime ad tech entrepreneurs and now general partners at ad tech-focused venture capital ...
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