Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

It’s time for a fresh start! In this special episode, I reveal the new logo, share upcoming projects, and talk about the ...

Mike Ybarra, who was formerly the president of Blizzard and an executive at Microsoft, to boot. Taking to Twitter, Ybarra ...

Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised ...

The flat Double T is returning to Texas Tech athletics. So is the rearing Masked Rider. The call by many fans of Texas Tech football and other sports to "level the bevel" will come to fruition in 2026 ...