Building a conversion optimization strategy is a process. You’ve spent time on tracking, analyzing, building a hypothesis and building your test. Moments before you launch, take the time to go over ...

Data migration testing ensures that all your data sets and system integrity are maintained when they’re transferred to a different host. Depending on the size of your organization and the work it does ...

Unless you are an A/B testing and CRO expert, did you realize that most of your A/B test results won’t get a winning result? You may have even experienced this disappointment yourself if you’ve tried ...

A long-gestating recommendation on how federal law enforcement agencies should test the performance of artificial intelligence tools before implementing them is ready for the White House after an ...