As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, ...

AI search is evolving fast, but early patterns are emerging. In our B2B client work, we’ve seen specific types of content consistently surface in LLM-driven results. These formats – when structured ...

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

Google's John Mueller answers a few common questions about redirect types and the continued importance of technical SEO. The use of one type of redirect over another does not impact PageRank ...