Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Bitcoin is what is known as a “bearer asset,” meaning that whoever holds it, owns it. In this way it is very similar to cash, and dissimilar to credit cards and checks, which require a centralized ...