In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

CEO and Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and host of The E-Comm Show podcast. In the fast-paced world of e-commerce, where every click represents ...

Learn how to implement risk-based user sign-in protection strategies. Explore adaptive mfa, contextual signals, and ciam best practices for secure software development.

Does your ad speak the same language as your landing page? Consistency in messaging is key to not lose the user’s interest.

According to Emplifi’s Q3 2025 Social Media Benchmarks Report, click-through-rates (CTR) for Facebook feed ads held strong during the quarter at 2.23% Emplifi, a leading social media marketing ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what ...