Shopify and WooCommerce both let you build an e-commerce store without code -- but the user experience is very different. Here’s what I learned from testing these tools.

Shopify, Square Online, Wix and BigCommerce are among our picks for the best e-commerce website builders. Look for affordable, feature-rich and usable software.

Businesses can also enable WooCommerce order lookups, collect leads within the chat, and review private conversation logs to identify opportunities for website improvement. Key features include: ...