Ditch the data caps with Xfinity's home internet plans. Enjoy unlimited data, included equipment and no contracts.

Comcast’s years of cable-box viewing data could give it an edge in targeted streaming and CTV ads. That same data-driven strategy carries real risks around viewer experience, churn, and privacy rules.

Xfinity has introduced new home internet plans that include unlimited data nationwide. The new plans bundle the cost of the Wi-Fi Gateway and have no contracts or early termination fees. Existing ...