Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

Yahoo on Monday rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers. The beta launch of Yahoo's Ad ...

Longtime tech rivals team up for deal that could create antitrust issues. June 12, 2008 — -- On the heels of a failed takeover bid by Microsoft, Yahoo announced a joint agreement today with ...

The company, which was incorporated on March 2, 1995, turned 30 years old this month. But a lot has changed since 1995, which was also the first year that ads ran on the Yahoo site. Today, Yahoo has a ...

PALO ALTO, Calif. - Underdog is a role Microsoft Corp rarely gets to play, but that was just how the software giant cast itself recently when it announced it had come from behind to beat Yahoo at its ...

An estimated 2.5 million Yahoo users were likely infected with malicious software, after hackers hijacked some of the company's advertisements, and used them to attack web surfers. According to cyber ...