The title of Zee TV's latest primetime offering - Connected Hum Tum - inadvertently spells out the predicament most general entertainment channels (GECs) find themselves in today. Indeed, be it a Sony ...
Zee said that Bullet will be launched within the Zee5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Zee ...
Short-form videos (SFV) have been gaining immense popularity in India in the recent years. Home-grown platforms such as Instagram Reels, YouTube Shorts, ShareChat’s Moj, Chingari, and Trell ...
Zee Entertainment Enterprises is betting big on micro-dramas as the next frontier in Indian digital entertainment, revealing a strategic equity partnership with startup Bullet to launch a micro-drama ...
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