Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Sam Altman, CEO of the artificial intelligence (AI) research organization OpenAI, announced on X that OpenAI had begun training a new generative chatbot with strong creative writing capabilities, ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The company behind ChatGPT has revealed it has developed an artificial intelligence model that is “good at creative writing”, as the tech sector continues its tussle with the creative industries over ...

Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...

The dual engines of entrepreneurship and societal transformation, building products and people. All creations are reactions in disguise – thinkUP Entrepreneurs typically think of two generations – the ...

For forward-thinking collaborators, it's important to recognize the different kinds of intelligence that can help you improve your synergistic skills. Historically, we’ve primarily looked at ...