As an entrepreneur, it's vital that you create specific objectives as part of your business plan. Establishing objectives helps drive your company toward continuous success, and remains a benchmark ...

Regardless of whether your business is a small mom-and-pop or a large corporation, marketing and promotion are essential to increasing the bottom line. Many business owners have a plethora of creative ...

A surefire way to measure whether your online marketing objectives were achieved is to focus on the number of tweets, Likes, and +1s you get, and a sky-high Klout score, right? Not exactly. Just ...