Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn't dream of it, usually because our names just aren ...

Twitter has added a new layer to its advertising platform that will let partners target their ads based on the content of your tweets. Twitter has added a new layer to its advertising platform that ...

Sept 15 (Reuters) - Alphabet Inc's Google said it had disabled a "majority" of the offensive keywords that BuzzFeed found could be used by advertisers to target people searching for racist and ...

Google (Alphabet Inc.) has reportedly blacklisted keywords mentioning Ethereum (ETH) on its advertising platform Google Ads, smart contract auditing startup Decenter tweeted on Jan. 10. The official ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

If you are looking for supplemental volume and have a website with multiple pages of content or metadata, Dynamic Search Ads (DSA) should be part of your holistic SEM strategy to drive incremental ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

About a month after an appeals court revived a trademark lawsuit over Google's keyword sales, another suit has surfaced in Texas. Ars Technica spotted Firepond's lawsuit, filed Monday in Texas, ...