The Apple B2B App Store is open for business. Only a week after first revealing details of the new platform, Apple has launched the service and businesses that use iOS devices can begin to take ...

The business-to-business segment, more commonly referred to as B2B, is constantly changing and adapting to new technologies. There are many industry-specific technologies that are helping companies ...

Most mobile monetization discussions hover around B2C apps and rightly so. The last few years have seen a quite a few ‘killer apps’ emerge in India (now that's a word you don't hear too often these ...

In the new innovative age of B2B sales, sales teams are constantly looking for new ways to optimize the way B2B business is done. With the influx of iPad apps available in the app store, it can be ...

The B2B app landscape has changed dramatically in the last few years. For businesses to compete, they must a renewed emphasis on testing. It wasn't that long ago that just about any app you might ...

As noted by The Loop, Apple launched its B2B App Store today, allowing business customers enrolled in the Volume Purchase Program to buy apps from iOS developers. The new Volume Purchase Program for ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

As traditional advertising’s power continues to diminish and social media is becoming more important than ever, more business to business (B2B) brands are repositioning themselves as publishers, ...

B2B E-COMMERCE APPLICATIONS REMAIN scarce, even in the countries that should be leading the way. In Japan, they’re called the Thumb Tribe. You can see them on Tokyo’s Hibiya subway line early in the ...