If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their “smartphone.” Most have no real budgets of any kind, don’t know ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

Let me be blunt: Between “planning” and “marketing,” companies waste thousands of dollars and hours each year for things that may not happen. I daresay that if a single business simply concentrated on ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

Providing great products and services is wonderful, but customers must actually know those products and services exist. That’s why marketing plans and strategies are critical to business success. (Duh ...

According to Small Business Trends, a third of small businesses get started with less than $5,000, and 58% got started with less than $25,000. 26% of business owners started because they were willing ...