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Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Tom Roach explores brand building in the LLMs and how to influence this new audience with brand communication.

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Armed with a burner phone and a fake name, I set out to learn how Instagram’s algorithm really works. This is what happened next.

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MakeMyTrip is no longer the company it once was. In a striking transformation, it has changed across most dimensions. CMO and ...