Your favorite color could reveal more than your taste in fashion - psychologists say one shade is closely tied to intelligence.

We're often drawn to certain colors. Whether it be for clothing, decor, or even our car, these preferences can have more meaning than simply being the most visually appealing. Michelle Lewis, a color ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

In a new optical illusion, dots appear purple in central vision but blue in peripheral vision. Here's how it works.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Red nail theory has turned into a religion on social media as of late. Creators are buzzing about how ...