News: ZEPIC launches AI-driven Instagram Automation, unifying intent, identity, and impact to convert every social interaction into measurable business outcomes.

CIOs must help businesses weed out the AI duds as use cases advance beyond pilot projects. Here’s what IT leaders are ...

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

Discover the evolution of advertising measurement, moving past vanity metrics like clicks to focus on true impact, attention, and RO ...

The Virginia team that visits Memorial Stadium to face Cal on Saturday afternoon is one of just two teams still unbeaten in ...

The $10 billion sales estimate is tied to what Amazon internally calls “downstream impact,” a metric the company uses to measure how specific features ... rolling attribution model to capture delayed ...

A 10,000mAh power bank should be able to fill up the ~5,000mAh battery in your Pixel 10, 10 Pro, or 10 Pro XL twice. My tests show it only does it once.

The NFU has joined 32 other agricultural organisations from across the world advocating for a split-gas approach to methane ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an ...

Scientists warn that losing Africa’s large animals is draining ecosystem energy and reshaping the continent’s biodiversity.