“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jonathon Wells, SVP of data science at Nielsen. The benefits of technology are ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...
The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...
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