Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

The search giant's first $100 billion quarter suggests cannibalization isn't the right frame for Google's AI transition.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Your friend came to you because they respect your knowledge and opinion, and outsourcing the answer to a machine is lazy and ...

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, you’ll now find an AI Mode button to the right of the search box on the Google ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

As anyone who uses the internet will know, the way we find information has fundamentally changed. For the last three decades, search engines have delivered ranked lists of links in response to our ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

Apple has reportedly finalised plans for the Siri update that is coming next year, claims Mark Gurman. Apple Siri upgrade ...

Firefox is testing a new feature that shows direct results in the address bar using privacy-focused encryption.

Why does it matter to pharma companies? How Syneos Health Communications can help; Whether you work in healthcare communications, pharmaceutical marketing or biotech ...