The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

The Federal Reserve cut interest rates for the second time this year, but Chair Jerome Powell signaled a December cut isn't ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...

The next time your company is rocked by a headline—a new competitor, a downturn or a viral tweet—don’t panic. Step back.

Discover how to use AI to make money through content, market research, and coaching. Build steady income streams powered by ...

Dialogue AI launched on Friday with $6 million in seed funding and an aim to democratize market research.

When firms do marketing research there are a lot of questions they need to ask themselves as well as a few questions they want to make sure they never ask their cliets. Here we go through the three ...

There's lots to do in the Canton area. A Halloween Costume Bar Crawl downtown, Christkindl Markt, JD Eicher in Massillon, and ...

Some guys are getting this promising new weight loss drug on the grey market. Here's what it does and the risks of taking it ...

With energy costs soaring nationwide, many Ohioans are scrambling to find ways to trim even a few dollars from their monthly ...

The S&P 500 often rises following a shutdown. It has increased one month after each occurrence since 1980. There is no clear link between shutdown duration and market impact; longer doesn't mean worse ...