Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

Unlock your business's potential! Learn to calculate business name numerology and understand your expression number for a ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Should you have a brainstorming session, use a branding agency or go with gut feeling? In a new article series, Nature explores the art of corporate naming. Alongside the commercial aspects of setting ...