Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

South Africa has quickly grown into Africa’s top gambling hub with the gambling industry making tremendous growth. In just ...

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

And, from a purely scientific perspective, this bias is necessary for patterns to emerge, enabling us to make data-based ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

IU is leveraging its expertise to strengthen small businesses in Indiana, boosting local economies and creating job ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

Astrology company Chani uses the stars to make business decisions, including product launches and hiring. Here’s how you can ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...