A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

New SPLX research exposes “AI-targeted cloaking,” a simple hack that poisons ChatGPT’s reality and fuels misinformation.

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady ...

Most of these tips and tricks aren't exactly "hidden" — just tucked ... which is another reason they don't use or even notice ...

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

From cluttered results to questionable changes, Google is hurting its own search engine. Here’s the inside look at how it’s ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing, it appears to ...

Instead, you need authenticity, clarity, and openness. You may remember this, if you are old enough: In 2002, search engine ...