A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

New regulation from the UK’s competition authority means Google may be forced to make major changes in the way that people use its search engine.

New SPLX research exposes “AI-targeted cloaking,” a simple hack that poisons ChatGPT’s reality and fuels misinformation.

Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady ...

Most of these tips and tricks aren't exactly "hidden" — just tucked ... which is another reason they don't use or even notice ...

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

Search behavior keeps tilting toward AI answers. People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools. Your job as an SEO ...

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...