If boards of directors and leaders truly want to “measure what matters,” how about expanding the definition of KPIs?

Managing key performance indicators lets you evaluate how well your business is doing and where its performance could improve. You select a KPI because it gives you objective feedback on the ...

KPI-based PR demands a new kind of relationship between clients and agencies, one rooted in mutual trust and realistic expectations.

In tech, we love our KPIs—user growth, engagement, efficiency. In food tech, the industry celebrates taste and price. But in ...

As June fades into July, 2023 will reach its halfway point. That means it’s about time to check in on your key performance indicators. KPIs are metrics used to measure business objectives and ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

The Vice Mayor of Quito discusses how the city integrates technology, innovation and sustainability to improve people’s ...

Kwik Trip and RaceTrac are using key performance indicators (KPIs) such as transaction data, activity rates, redemption ...