This report examines the key trends that are driving the future of commerce media. Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Influencer marketing is booming, with brands spending huge sums in this channel, but campaigns are frequently failing to deliver. Influencer marketing spend is forecast to hit US$44bn in 2025 as ...

eBay inserted itself into cultural conversation and increased sales by rewarding sneakerheads for wearing their shoes rather than preserving them. As the largest marketplace for new and second-hand ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...