What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...

Deepika Bhan, president – packaged foods, Tata Consumer Products, outlines a sharp strategy for sustainable FMCG growth: ...

If marketplaces have traditionally powered mass festive conversions, 2025 showed that D2C has become the home for brand ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Chanel Inc. has named Katie Welch as head of U.S. brand and company communications, effective Jan. 5. It is a new role. She will report to Stephane Blanchard and will lead the integrated divisional ...

Learn how elk Marketing used Stacker’s earned media distribution to drive 3,600+ pickups and scale client credibility—proving visibility that’s earned, not bought.

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...