May 20, 2025 · AI in Search is making it easier to ask Google anything and get a helpful response, with links to the web. That’s why AI Overviews is one of the most successful launches in Search in the …

2 days ago · As of late December 2025, Alphabet Inc. (NASDAQ: GOOGL) stands at the most critical juncture in its 27-year history. Once the undisputed gatekeeper of the internet, the company is now …

Dec 17, 2025 · By: Scott Lee CEO & Co-Founder As 2025 comes to a close, we’re witnessing the most significant shift in how people search and how brands optimize for visibility since the rise of modern …

Dec 21, 2025 · Discover 5 key predictions for how AI will reshape search in 2026—from answer engines and converged discovery to new attribution models

Apr 2, 2025 · We’re shifting from the chaos of the open web to the centralization of information. It’s like the "totalitarianism of search"—one answer, one authority, controlled by algorithms we can’t see.

Nov 7, 2025 · Semrush conducted a study to examine how AI search platforms, including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity, could impact search traffic and …

Jan 6, 2025 · We are at a new inflection point. The biggest change to the way search engines have delivered information to us since the 1990s is happening right now. No more keyword searching. No …

May 20, 2025 · The search giant laid out its vision for the future of searching the web on Tuesday, introducing a flurry of updates that aim to shift Google’s ubiquitous search engine from being a box...

Feb 7, 2025 · As the volume of AI-powered search queries increases and user adoption grows, search behaviors will change. In response, advertisers will cautiously and gradually experiment with AI ad …

Jun 24, 2025 · What does the future of search look like? What have changed in the search landscape, where the real opportunities lie, and how to future-proof your strategy