Understanding the various types of market research, how to use each type, and what the advantages and disadvantages are.

The methods chosen often depend on the research question being asked, the industry in question, and the resources available for conducting the research.

Oct 3, 2025 · Before we dive into the methods, it’s worth noting two main approaches you’ll encounter: qualitative and quantitative research. Qualitative methods (think focus groups or …

Jun 26, 2025 · Discover 8 essential types of market research. This guide provides B2B definitions, methods & examples to power confident, data-driven decisions.

Jun 15, 2025 · Primary research generally falls into two categories: exploratory and specific research. Exploratory research is less structured and functions via open-ended questions. The …

Dec 19, 2022 · We’ll talk about these forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis. …

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them. Survey vs. questionnaire: …

Jun 21, 2023 · Market research is a diverse field, and there are two primary categories that businesses typically engage with:

May 6, 2025 · And while the steps to do market research are relatively simple—your research options are far more complex. Let’s explore the different types of market research and how to …

Oct 4, 2024 · Discover the 8 key types of market research with real-world examples. Learn how businesses use research to gain insights, improve strategies, and drive growth.