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  1. Use Keyword Planner - Google Ads Help

    Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches …

  2. Key word vs keyword - WordReference Forums

    Oct 26, 2015 · Key word is a word that is key/important. Keyword is a search-related word. These meanings don't depend on the context or the usage and are fixed. In other words, I'd like to …

  3. Build effective keyword lists - Google Ads Help

    Build effective keyword lists Keywords are words or phrases that are used to match relevant ads with the searches people make on Google. If you build a keyword list based on the words used …

  4. Keywords: Definition - Google Ads Help

    Words or phrases describing your product or service that you choose to help determine when and where your ad can appear. The keywords you choose are used to show your ads to people. …

  5. About keywords in Search Network campaigns - Google Ads Help

    Keywords are words or phrases that are used to match your ads with the terms people are searching for. Selecting high quality, relevant keywords for your advertising campaign can help …

  6. Is there a list of words that trigger the background illustrations ...

    Is there a list of words that trigger the background illustrations? Dentist triggers a background illustration but doctor doesnt. Ive seen people say dance and coffee trigger it but i was …

  7. Basic tips for building a keyword list - Google Ads Help

    Think like a customer Before you create a keyword list, think about how your customers search. Determine the main categories of your business, then draft a list of the terms or phrases that …

  8. Add keywords - Google Ads Help

    You can add the right keywords to help show your ads to the customers you want, when you want. This article explains how to add keywords to your ad groups for Search, Display, and …

  9. About negative keywords - Google Ads Help

    The rules below apply whether the negative keyword is one word or multiple words. Negative broad match This type is the default for your negative keywords. For negative broad match …

  10. About keyword matching options - Google Ads Help

    About keyword matching options Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword …