Hershey's next billion-dollar brand could be a candy from the '40s
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YouTubeCNN
Hershey's next billion-dollar brand could be a candy from the '40s
Spicy Jolly Ranchers, freeze-dried candies and gummy ropes — Hershey is feeding Gen Z's appetite for creative candy. CNN's Vanessa Yurkevich goes behind the scenes to find out how the company has transformed a hard candy from the '40s to meet consumer demand.
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